Facial serums are a key step in a targeted skincare routine as they are often formulated with a high concentration of active ingredients such as hyaluronic acid and ceramides, to manage specific skin concerns such as dehydration and uneven skin texture.

Serums for skin are typically formulated without emollients and so penetrate skin more deeply for effective results. While this supports the importance of serums in a daily skincare regimen, it is not to downplay the role of emollients such as face creams and lotions, as these work to protect the skin barrier function and retain moisture in the outer layer of skin.

The benefits of a facial serum are typically unique to the ingredients in the formula’s makeup, however most serums tend to offer the following features:

• Generally, serum formulas are quick-absorbing and therefore make for effective layering of skincare products
• Serums used on the skin have the potential to achieve more visible results than other skincare products due to their high concentrations of powerful, active ingredients
• Due to their quick absorption, facial serums mostly feel lightweight on the skin and do not leave a greasy, oily residue 
• Facial serums formulated with active ingredients such as hyaluronic acid and the three essential ceramides work to replenish nutrients that the skin naturally produces to offer support in times of depletion

Facial serums should be applied to the skin after cleansing to promote the penetration of active ingredients into the skin without interaction with oil, dirt or other impurities.

After applying an even layer of serum to the facial canvas, moisturiser is the following step in your skincare routine. This order of application allows the serum to seep deeply into the skin, targeting specific areas of concern, before locking in nutrients with a moisturiser, face cream or lotion for added skin barrier protection.

Dry skin is often the result of a compromised skin barrier that is experiencing a depletion of natural nutrients. The symptoms of dry skin can be managed by using skincare products such as serums, creams and cleansers that work to strengthen the skin’s outer layer and increase elasticity, as well as build resilience toward external irritants.

The best serums for dry skin are those that feature ingredients that are naturally produced by the skin to retain moisture such as hyaluronic acid, EGF, collagen and ceramide.

Mature skin often exhibits signs of aging, such as wrinkles, dark spots, uneven skin tone, and fine lines. These concerns are often due to a decline in collagen and elastin production, leading to a loss of skin firmness and elasticity.

Additionally, environmental factors like sun exposure and pollution can contribute to these issues. Skincare products specifically formulated for mature skin can help address these concerns by providing essential nutrients, antioxidants, and hydrating ingredients. Products such as Vitamin C serum, Collagen serum, Retinol Serum and EGF serum are good choices.